Purple Pound

Making the in-store and online shopping experience suitable for disabled customers is the right thing to do as well as presenting a significant commercial opportunity.

As a result of the pandemic, online shopping has soared and accessibility to physical shops has been dramatically impacted, exacerbating the need for retailers to do more for the estimated 12 million disabled people in the UK alone.

Follow our insights on the opportunities for retailers, the legal issues and how the market is responding.