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TLT has advised Brothers Drinks Co. Ltd on its reacquisition of sparkling perry brand, Babycham, following an agreement with the brand’s current owners, Accolade Wines.
The family-owned company plans to reinvigorate the brand and to relaunch it in 2022, extending it to a new generation of consumers and sparkling drink fans.
The reacquisition is part of Brothers Drinks’ strategy and future growth plans following exceptionally strong growth performance in 2021. The company, who own the Showerings Cider Mill in Shepton Mallet, has also restored the iconic 15 ft Babycham Bambi statue to help welcome the brand back into its portfolio.
TLT advised Brothers Drinks on all corporate aspects of the transaction. The TLT team was led by corporate partner James Webb, with support from associate Henry Male and solicitor Irina Angliss. Partner Nick Fenner provided intellectual property advice.
Andrew Webber, partner and head of corporate at TLT, says:
“We were very pleased to continue our support to Brothers Drinks with our role in bringing such an iconic brand back to its ancestral home, having also advised on the Kilver Court and cider mill acquisitions.
“We’ve seen a lot of activity across the branded consumer goods and drinks sector in a period which has otherwise been extremely challenging for many. It’s a particular pleasure to be involved in a heritage brand like Babycham being revitalised under its original ownership.
“We’ll definitely be raising a glass or two ourselves.”
Matthew Showering of Brothers Drinks Co, says:
“We are proud to welcome the Babycham brand back into our drinks portfolio and are already receiving extremely positive feedback on the decision by many who consider it a ‘sleeping giant’ within the drinks industry. It’s a sentimental brand, not only for our family, but for families across the nation who associate Babycham with fond memories and celebratory milestones.
“Babycham will join the Brothers Drinks Co. Ltd portfolio which, as well as its own brands, also produces cider, beer, spirits and soft drinks for third party brand owners. To celebrate the acquisition, the company gave the Babycham statue, located in Shepton Mallet for the last 60 years, a complete refurbishment. Locals and visitors will be able to visit the statue at the forthcoming Christmas pop-up on 9th-10th December located at the Showering family’s ancestral home, Kilver Court, which was also recently acquired by the company.”
08 December 2021
News 17 JUNE 2022