Green claims outlook 2023

It’s been an eventful year in the consumer protection arena since the CMA published its Green Claims Code (and associated guidance) on 20 September 2021.

While the CMA’s guidance did seek to provide some helpful practical examples, it was always going to be difficult to cater for the complex and often nuanced ways that businesses in all sectors communicate information to consumers regarding the sustainability of their products and services. In practice, this often leaves businesses to take their own view on how best to talk to consumers about these issues without breaching the principle-based Green Claims Code.

This report is designed to give you an overview of what’s changed, both in terms of policy development and regulatory enforcement. As a firm acting on the CMA’s first investigation in this area, we also share our key takeaways from 2022 and advice for what comes next.