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At the same time, retailers are under pressure to shout more loudly about their sustainability credentials, even though three quarters (73%) believe customers misunderstand green claims.
As the CMA prepares to investigate green claims in early 2022, and with many of these competing priorities (including the supply chain crisis and staff shortages) due to last for some time, there is an urgent need for industry-wide collaboration and sustainable, workable solutions.
Based on interviews with the UK’s top 100 retailers, we explore:
06 December 2021