Retail Agility: Virtual World Order

The metaverse, digital payments and data protection

The digitalisation of retail is creating new opportunities for engagement, whether that’s building a presence in the metaverse, launching NFTs or offering ‘buy now, pay later’ services.

Our latest research among the UK’s top 100 retailers reveals the extent to which retailers are embracing these opportunities and the approach they’re taking, as well as the legal risks.

In this report, we explain key trends including:

• A mismatch between how retailers and consumers are using the metaverse

• How retailers plan to use personal data in the metaverse

• What retailers can learn from lifestyle and leisure brands

• Retailers’ attitudes towards ‘buy now, pay later’

• The de-prioritisation of data privacy and protection

You can find more in-depth analysis from our lawyers over the coming weeks on our Retail Agility hub as well as comments from TLT, US law firm Foley & Lardner and Barclays in our report.