Five tech megatrends in the leisure, food and drink sector

The pandemic has required leisure, food and drink companies to fast-track their use of digital services, in order to comply with government requirements and keep engaged with customers.

In many cases, companies have had to deploy these technologies quickly, meaning they could be exposed to legal risk. They also need to be mindful of the data privacy and cybersecurity risks and their obligations to protect customer data, and ensure they are making the most of the opportunities these technologies bring.

In this interactive video, Ed Hayes explains five tech megatrends: QR codes, apps, digital marketing and digital services (augmented reality and virtual reality). Watch the introduction and click through to the relevant sections.