Hear how diversification has helped Ashton Gate Stadium to stay relevant to sports fans and the local community during the pandemic

Ashton Gate Stadium is a sports ground, concert venue, event space and an important part of the Bristol community. It is also one of seven ‘super vaccination’ hubs in England – supporting the fight against Covid-19.

In this interview, Mark Kelly talks about the impact of the pandemic on the business, and the role of diversification in keeping the brand relevant to sports fans and the local community – as well as how the pandemic is likely to re-shape the business moving forwards.

He discusses making full use of your assets, finding ways to work with the public and private sector, keeping employees engaged – even when they’re on furlough – and more.

Date published

18 January 2021

Interview with Mark Kelly, Ashton Gate Stadium


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