In this interview, we discuss the highs and lows of new product innovation with Thom Elliot, co-founder of Pizza Pilgrims.

After the first national lockdown forced the company to close its pizzerias, they came up with a brand new concept – Pizza in the Post, or ‘frying pan pizzas’. This is now a key part of the brand's offering.

Thom shares his experiences with Piers Warne, including the importance of open-mindedness, “ice management”, employee communication, supplier management and taking the customer on the journey with you.

Interview with Thom Elliot, Pizza Pilgrims 

Date published

17 November 2020

Get in touch


View all