Sadie Baron

Chief Marketing Officer

Sadie is Chief Marketing Officer at TLT and a senior marketing and business development leader with more than 25 years' experience helping professional services firms strengthen their market position, build distinctive brands and drive sustainable growth.

She leads TLT's marketing, business development, communications and client engagement activities, supporting the firm's strategic ambitions and client-focused growth agenda.

Prior to joining TLT, Sadie spent eight years as Chief Marketing Officer at Reed Smith, where she played a key role in shaping the firm's global brand, marketing and business development strategy. Throughout her career, she has worked with leadership teams to develop compelling market propositions, strengthen client relationships and create high-performing, collaborative cultures.

Sadie has particular expertise in brand strategy, client engagement, business development transformation, strategic communications and leadership positioning. She is passionate about helping organisations tell authentic stories that resonate with clients, colleagues and the wider market, while ensuring marketing activity delivers measurable commercial impact.

Known for combining strategic insight with creativity and energy, Sadie works closely with partners and senior stakeholders to bring together commercial priorities, client needs and brand ambition. Her collaborative approach helps teams unlock ideas, embrace innovation and deliver meaningful results.