Digital Fairness Act in focus

The EU has today announced its proposal for the Digital Fairness Act, setting out new rules that could reshape how businesses design digital experiences and engage with consumers online.

What does the proposal mean in practice, where are the biggest areas of change, and what should businesses be thinking about now?

Join our experts for a timely webinar as we unpack the proposals and explore the implications for digital businesses.

We will cover

• What is in the Digital Fairness Act proposal
• When persuasive design becomes a dark pattern
• Addictive and engagement-driven design
• Subscriptions, pricing and agentic commerce
• Personalisation, recommendations and influencer marketing
• Protecting children and vulnerable consumers
• How the proposal fits within the wider digital regulatory landscape
• What businesses should be doing next

Whether you work in legal, compliance, product, digital, marketing or customer experience, this session will provide an early practical view of the proposals and help you identify the areas that could have the greatest impact on your business.

Register now to understand what the new proposal could mean for your organisation and how you can start preparing.

Sign up to the webinar

Meet the experts

Speaking at this webinar:

• Richard Collie, Partner - Specialising in consumer, competition and digital markets, Richard supports clients with complex consumer and competition law behavioural matters, with particular expertise in helping clients navigate digital regulation across the UK and EU.
• Lorna Cropper, Partner - Lorna advises on the full spectrum of data protection and online safety matters, with particular expertise in children's privacy, AI governance, e-privacy compliance, and the management of complex data breaches. She works with clients across a range of sectors, including social media, gaming, cloud computing, transport, sports regulation and e-commerce.
• Molly Efford, Senior Associate - Molly has extensive experience providing strategic consumer law advice to large businesses, with a particular focus on the digital sector, advising in relation to compliance with both existing and emerging UK consumer law requirements.

If you have any questions about the webinar, get in touch with TLT's event team.