
The UK Market: A legal guide for business entry & growth
Regulatory compliance

In today's regulated environment in the UK, businesses face increasing pressure to comply with increasingly complex trading, health and safety, and environmental legislation and avoid serious consequences from regulators (such as the Serious Fraud Office, Competition and Markets Authority, Health and Safety Executive, Advertising Standards Authority, Environment Agency, and Trading Standards).
Product liability and safety: businesses involved in product supply chains in the UK can be liable for damage caused by defective goods as a consequence of the strict liability regime established by the Consumer Protection Act 1987.In addition, the General Product Safety Regulations 2005 require all products to be safe for their normal or reasonably foreseeable usage. There are also specific regulations for some product sectors, which set out additional requirements. Manufacturers and importers placing products on the UK market need to demonstrate that they comply with relevant safety requirements.
Product labelling and packaging: labels much not be misleading about matters such as quantity or size, the price, where the product was made, what it’s made from or what it can do. There are also special product labelling rules for some products, and also for retailers.

Product marketing: separate regulations apply when advertising products to businesses and to consumers. As well as being accurate and honest, businesses must not make misleading comparisons with competitors. There are also 2 advertising codes of practice that describe how businesses should advertise (covering both broadcast media, such as TV and radio, and non-broadcast media /direct marketing). The rules are enforced by the Advertising Standards Authority .
Health and safety: in addition to the Health and Safety at Work etc Act 1974, there are various other regulations which place more specific obligations on employers in the UK (for example, in relation to manual handling activities or fire safety).
Environmental: there are serious consequences if businesses fail to meet legal environmental obligations, permit requirements or waste packaging obligations. Businesses may have to pay both financial penalties and remedial costs.
For more information, see our Green Claims Outlook 2025 report.

