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As regulatory scrutiny intensifies, businesses must stay ahead of evolving environmental claims standards. Our latest report delves into the critical lessons from 2023-2024, highlighting key compliance challenges and emerging trends.
With enforcement action on the rise, understanding the latest CMA and ASA developments is vital for mitigating risk and maintaining consumer trust.
Looking ahead to 2025, we outline the regulatory landscape businesses must prepare for, including upcoming investigations, new guidance, and EU developments such as the Green Claims Directive. Whether you operate in the retail, leisure, real estate or future energy sector, this report provides a roadmap to compliance in an increasingly complex environment.
With a detailed timeline of regulatory actions and expert insights on the future of green claims enforcement, this report is an essential read for businesses navigating sustainability marketing.
Date published
18 February 2025
In the report
Critical timeline - CMA
Explore the CMA’s recent announcements and investigations.
Critical timeline - ASA
Insights into the ASA’s latest claims and guidance.
EU update
A closer look at the EU’s highly prescriptive and standardised approach to Green Claims.
ASA rulings
Reviews of the rulings with actionable key takeaways.
How we can help
- Green Claims Code training – Equipping your teams with the knowledge to create compliant and commercially effective sustainability claims.
- Risk & Compliance audits – Assessing your current green claims, identifying risks, and ensuring alignment with regulatory standards.
- Policy development & strategy – Helping you build clear, sustainability policies that are legally compliant and enhance consumer trust
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