
Green Claims Outlook 2025
Key insights and lessons learned
As regulatory scrutiny intensifies, businesses must stay ahead of evolving environmental claims standards. Our latest report delves into the critical lessons from 2023-2024, highlighting key compliance challenges and emerging trends.
With enforcement action on the rise, understanding the latest CMA and ASA developments is vital for mitigating risk and maintaining consumer trust.
Looking ahead to 2025, we outline the regulatory landscape businesses must prepare for, including upcoming investigations, new guidance, and EU developments such as the Green Claims Directive. Whether you operate in the retail, leisure, real estate or future energy sector, this report provides a roadmap to compliance in an increasingly complex environment.
With a detailed timeline of regulatory actions and expert insights on the future of green claims enforcement, this report is an essential read for businesses navigating sustainability marketing.
Download Green Claims Outlook 2025
How we can help
- Green Claims Code training – Equipping your teams with the knowledge to create compliant and commercially effective sustainability claims.
- Risk & Compliance audits – Assessing your current green claims, identifying risks, and ensuring alignment with regulatory standards.
- Policy development & strategy – Helping you build clear, sustainability policies that are legally compliant and enhance consumer trust
In the Report
Explore the CMA’s recent announcements and investigations.
Insights into the ASA’s latest claims and guidance.
A closer look at the EU’s highly prescriptive and standardised approach to Green Claims.
Reviews of the rulings with actionable key takeaways.
Get in touch
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Insights & events

Eight enforcement cases and a hundred warnings: The CMA's new consumer enforcement era begins

Climate change risk - Five steps to assess climate risk across your real estate portfolio

Keeping up with technological change - landmark product safety regulation (the Product Regulation and Metrology Act 2025) receives royal assent

Climate transition plans - legal opinion on disclosure liabilities for directors and companies




























































