Michelle Sally

Having recently joined TLT from Ashurst, Michelle brings award-winning commercial acumen and a formidable track record in contracts, data, IP and consumer law. She collaborates closely with partners across the firm to drive TLT's expanding digital transformation practice, delivering cutting-edge legal solutions for clients navigating the complexities of the digital economy.

Michelle is a sought-after thought leader, regularly speaking at high-profile industry events including Solana Foundation, Super Team's Legal Panel, ITN's AI in the Workplace, Trailblazing Tech Legal Panel and IBC’s Women in Streaming event on AI. She also serves as a mentor to Outlier Ventures' AI x Crypto accelerator programme, supporting the next generation of tech innovators.

Jurisdiction: England & Wales (Practising), NI & ROI (non-practising)

• Pioneering agentic commerce advisory: Advising an international group of digital platforms on vendor due diligence programmes, including navigating novel financial regulatory risks in agentic commerce frameworks.
• AI governance at scale: Supporting a global cybersecurity leader in designing comprehensive AI governance framework and policies to manage enterprise-wide AI deployment.
• AI Act compliance for NASDAQ 100 company: Guiding a major technology company through a global AI inventory exercise, including use case review, AI Act categorisation and strategic compliance roadmapping for high-risk applications.
• Agentic AI innovation: Advising a global digital travel platform on the worldwide rollout of agentic AI call service initiatives, including sophisticated call recording compliance strategies.
• Enterprise AI implementation strategy: Providing ongoing strategic counsel to multiple clients on AI use case implementation across critical business functions - HR, compliance, IT operations, infrastructure, customer service, data management and product development.