TLT advises Zeus Packaging on acquisition of Swanline Group and BoxMart

UK law firm TLT recently advised Irish-owned global packaging solutions company, Zeus, on its acquisition of UK packaging company Swanline Group and its sister company BoxMart in a transaction worth over €25 million. 

Swanline Group is the UK’s leading trade supplier of specialist printed packaging and point-of-sale displays, while BoxMart is an award-winning packaging supplier offering gift, retail and ecommerce packaging solutions to clients such as Lush, Fever Tree and Moet Hennessy.

The acquisitions fortify Zeus’s position in the retail, food and beverage, and e-commerce packing markets, with the company now expected to be the largest sole shareholder packaging company globally by 2023. Annualised revenues for Zeus for the current year are expected to be in excess of €400 million.

TLT’s Andrew Webber, head of the national corporate team, led the transaction, supported by Nicole Spurling, Joanna Grover and Rosie Leach from the corporate team, utilising cross-sector expertise from Mark Braude, Ben Kumordzie, Ed Pitt, Esther Smith, Daniel Pritchard, Dan Read, Anna Orchard, Harriet Parfitt, Harry Gillen, Anna Barclay and Elizabeth Smillie.

Brian O’Sullivan at Zeus says: “The much welcome addition of two incredibly strong players in the UK packaging market – Swanline Group and BoxMart – to the Zeus family will allow us to continue expanding our business within the UK, and ensure we continue to strengthen our customer offering by enhancing our product and service range and streamlining our distribution and supply chains. 

“Andrew and the wider TLT team with their combined knowledge and expertise were instrumental in the swift and smooth completion of this deal. They have a deep understanding of our business and the wider market, allowing for yet another seamless and successful transaction.” 

Andrew Webber, corporate partner at TLT, said: “It has been a pleasure supporting our long-standing client Zeus again on another transaction as they continue with their wider investment and growth strategy to further bolster their customer offering in the UK. This is another key milestone for Zeus and we’re excited to be a part of their next phase of growth as they continue to strengthen their leading position in the UK  and global packaging market.”