TLT completes sale of major online golf retailer

TLT has advised Golfsupport.co.uk on its sale to PGC Group, the French leader in the distribution of golf equipment for players and professionals and the European leader in driving range and course equipment.

Golfsupport.co.uk is one of the European leaders in online golf retailing, based in Mansfield, Nottinghamshire and generating about half of its turnover in the UK and a third in continental Europe.

The acquisition allows PGC Group to penetrate the British market – the first European golf market – but also online distribution, thus integrating a new channel and new brands.

KBS Corporate advised on the sale of the shares in Golfsupport.co.uk. The firm implemented a highly successful research strategy, producing over 50 interested parties from trade and private equity.

PGC Group has simultaneously completed the acquisition of Range King B.V., which specialises in the B2B distribution of driving range and golf course equipment in particular with its own brands.

John Lines, CEO at Golfsupport.co.uk, says: “We are delighted to become part of the growing PGC Group. Our mission has always been to provide a one stop shop for players and professionals and this will ensure that we can continue to achieve this goal. We are grateful to TLT for their advice and professionalism, and for working seamlessly with the parties to complete the deal.”

Richard Life, partner at TLT who led the team, says: “We’re continuing to see overseas interest in businesses that have secured a strong foothold in the UK and European markets. This is a great way for many companies to take their growth to the next level, and we are delighted to have been able to support Golfsupport.co.uk on this major milestone.”

PGC Group aims to double its turnover in 2021 and cross the threshold of 30 million euros in revenue given these external growth operations and the strong resilience of the golf market in Europe.